The Goal

A Process of Ongoing Improvement

By Eliyahu M. Goldratt; Jeff Cox
(HighBridge Audio, Compact Disc, 9781598870640)

Publication Date: August 2006

Other Editions of This Title: Paperback, Paperback

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description
Revised third edition
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business--a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, "The Goal" is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."
This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of "The Goal" into action.

Indie Bookstore Finder











Update Profile