No B.S. Ruthless Management of People & Profits

No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich [With CD]

By Dan S. Kennedy
(Entrepreneur Press, Paperback, 9781599181653, 349pp.)

Publication Date: May 2008

List Price: $14.95*
* Individual store prices may vary.
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Description
Here it is: no warm n fuzzies, no academic theoriesjust hard-core strategies from real world trenchesthe long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people Kennedy covers: The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) The two most crucial (and liberating) management decisions The worst number in business is(fix this before it's too late ) Leadership is vastly overrated: a new, rational model for profitable productivity Why and how to make marketing the masterall others servants Mice at play, and how to get compliance when the cat's away Finding the magic GE-Spot for your particular business greatest success with its customers Fairness be damnedto the winners the spoils (it's time to start paying for performance, not for showing up) Is a happy workplace a productive workplace? a serious look at the new, fun mandatelies the management theorists sell Managing the sales processthe biggest instant improvement (more $ now )



About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.
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