The Handmade Marketplace
By Kari Chapin
(Storey Publishing, Paperback, 9781603424776, 218pp.)
Publication Date: February 2010
List Price: $14.95*
* Individual store prices may vary.
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Turn your craft into a successful business Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You ll find everything you need to turn your talent into profits.