About Jenga
The Remarkable Business of Creating a Game That Became a Household Name
By Leslie Scott
(Greenleaf Book Group, Hardcover, 9781608320028, 238pp.)
Publication Date: October 2009
Categories: Board
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Description
A pile of wooden bricks launches this business adventure -- full of insights into invention, branding, and marketing - from the creator of Jenga, one of the world's most popular games. The millions of readers who have played the game of Jenga will be drawn to this previously untold story of its creation and its creator, and business readers will want to know the secret behind launching one of the best known brands in the world.
Readers will make enlightening connections to their own business experiences as they learn how certain ideas make their way from an inventor's brain to retail shelves worldwide. About Jenga, an entertaining story filled with true business lessons and hilarious anecdotes, demonstrates the creativity and resolve required to make a unique idea work.
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