Brand Like a Rock Star
Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
By Steve Jones
(Greenleaf Book Group, Paperback, 9781608321957, 242pp.)
Publication Date: October 2011
Other Editions of This Title: Google eBook
Categories: Genres & Styles - Rock, Marketing - General
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Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.
Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
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