Word of Mouth Marketing

Word of Mouth Marketing

How Smart Companies Get People Talking

By Andy Sernovitz; Guy Kawasaki (Afterword by); Seth Godin (Foreword by)

Greenleaf Book Group, Paperback, 9781608323661, 215pp.

Publication Date: April 2012

"Foreword by Seth Godin. Afterword by Guy Kawasaki."
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

About the Author
Andy Sernovitz, author of Word of Mouth Marketing (published by Greenleaf Group Press in 2012), is the leader of the "word of mouth movement," which teaches companies to earn the respect and recommendations of their customers. He runs socialmedia.org, the community for social media leaders and the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy has taught word of mouth marketing at Northwestern University and Internet entrepreneurship at the Wharton School of Business. He is founder of the Word of Mouth Marketing Association and the Association for Interactive Marketing. His blog, "Damn, I wish I'd Thought of That!," can be found at www.damniwish.com

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality" "Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition" "Crazy", and "The Macintosh Way".Attract

Seth Godin is the author of eighteen international bestsellers including Purple Cow and Tribes that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.