Meme Wars

The Creative Destruction of Neoclassical Economics

By Kalle Lasn (Editor); Darren Fleet (Editor); George A. Akerlof (Featuring)
(Seven Stories Press, Paperback, 9781609804732, 400pp.)

Publication Date: November 13, 2012

List Price: $29.95*
* Individual store prices may vary.
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"Engrossing, exciting ...] This book compels us to rethink our approaches to economics ..."
--"Literary Review of Canada
"Thought-provoking and creative" -- Julie Nelson, author of "Beyond Economic Man: Feminist Theory and Economics
""Meme Wars" is a Molotov cocktail tossed into the boardroom. "-- "Calgary Herald"

From the editor and magazine that started and named the Occupy Wall Street movement, "Meme Wars: The Creative Destruction of Neoclassical Economics "is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. "Meme Wars" aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics.
Like "Adbusters," the book will be image heavy and full-color throughout. Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become "barefoot economists" and to see that a humanization of economics is possible. "Meme Wars" will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes BenerIa, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others.
Based on ideas that were presented in a special issue of "Adbusters" entitled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit," "Meme Wars" will help move forward the Occupy Wall Street movement.

About the Author
Featured in the PBS documentary Affluenza, Kalle Lasn, whose documentaries have been broadcast on PBS, CBC, and around the world, has won 15 international awards, and has been profiled in Time. As publisher of Adbusters magazine and founder of Media Foundation and Powershift Advertising Agency, Lasn has launched social marketing campaigns like Buy Nothing Day and TV Turnoff Week. He and his wife, Masako Tominaga, make their home in Vancouver, Canada.

George Akerlof, a 2001 Nobel Laureate, is Guest Scholar at the International Monetary Fund.
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