Don't Buy It
The Trouble with Talking Nonsense about the Economy
By Anat Shenker-Osorio
(PublicAffairs, Hardcover, 9781610391771, 256pp.)
Publication Date: September 2012
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This concise, entertaining book shows us how wrong-headed metaphors and deceptive language have muddled our economic thinking, and how better word choice alone can win the debate
Anat Shenker-Osorio is a strategic communications consultant based in Oakland, CA. She crafts messaging for issues from immigration to contraception and completed research on how people make sense of and come to judgments about the economy. Anat has worked with the ACLU, Ms Foundation, America’s Voice, Ford Foundation and dozens of others, presenting findings to members of Congress, and as a keynote speaker at Netroots Nation. This is her first book.
“A persuasive case for retooling how activists think and talk about matters of the wallet.”
"Shenker-Osorio, who's been fighting in the trenches of the word wars for years as a communications consultant to the ACLU, the MS. Foundation, America's Voice and dozens of other progressive groups, knows her stuff. Don't Buy It is a great handbook to start thinking about how to change the conversation, particularly on the economy."
Village Voice“Anat Shenker-Osorio offers…one choice bit of invaluable advice: Stop talking about the economy like it's a tide that lifts, a body that ails, or an invisible hand that guides our collective fortune like whatever it is that moves the Ouija thing. It's the Lakoff and Johnson Metaphors We Live By argument—the one that goes that saying “time is money” conditions us to conceive of time as something that must be shrewdly spent or hoarded—smartly applied to the failure of progressive writers and policy-makers to make a broad, compelling case against Tea Party deficit hawks. Shenker-Osorio's prescription is to stop thinking of the economy as some organic and independent system that we can only affect by prescriptions—or bloodletting. Instead, she contends, we should consider it a construction that we can control, something concrete and knowable that works for us rather than vice versa”.