The Culture Map
Breaking Through the Invisible Boundaries of Global Business
By Erin Meyer
PublicAffairs, Hardcover, 9781610392501, 277pp.
Publication Date: May 2014
List Price: $26.99*
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When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point ( your presentation was simply awful ); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowdthe result can be, well, sometimes interesting, even funny, but often disastrous.
Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.
In "The Culture Map," Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.