Onward

How Starbucks Fought for Its Life Without Losing Its Soul

By Howard Schultz; Stephen Bowlby (Read by); Joanne Gordon
(Highbridge Company, Compact Disc, 9781611744910)

Publication Date: April 2011

List Price: $34.95*
* Individual store prices may vary.
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Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.



About the Author
HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the "New York Times" bestseller "Pour Your Heart Into It".

STEPHEN BOWLBY earned his BA in Speech & Theater at Westminster College in Pennsylvania, a short trip from his native North Jersey. His career quickly moved from commercial radio into television and film production as a writer, editor, and director with voice work ever present. With more than 35 years' experience he's expanded into audiobook performance, studying with such industry greats as Pat Fraley, Scott Brick, and Stefan Rudnicki.

JOANNE GORDON is a former "Forbes" writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.
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