How Starbucks Fought for Its Life Without Losing Its Soul
Publication Date: April 2011
List Price: $34.95*
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A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
STEPHEN BOWLBY earned his BA in Speech & Theater at Westminster College in Pennsylvania, a short trip from his native North Jersey. His career quickly moved from commercial radio into television and film production as a writer, editor, and director with voice work ever present. With more than 35 years' experience he's expanded into audiobook performance, studying with such industry greats as Pat Fraley, Scott Brick, and Stefan Rudnicki.
JOANNE GORDON is a former "Forbes" writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.