For the Win

For the Win

How Game Thinking Can Revolutionize Your Business

By Kevin Werbach; Dan Hunter

Wharton Digital Press, Paperback, 9781613630235, 144pp.

Publication Date: October 30, 2012

Description
Take your business to the next level"for the win"
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
In "For the Win, " authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinkingaddressing problems like a game designercan motivate employees and customers and create engaging experiences that can transform your business.
"For the Win" reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin


About the Author
Werbach is the managing editor of Release 1.0, an executive newsletter that explores emerging technologies and the convergence of computing and communications. Previously he served as Counsel for New Technology Policy at the Federal Communications Commission.



Praise For For the Win

For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.”
John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning; Co-chairman, Deloitte Center for the Edge; Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (PARC)

If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It's a game changer.”
Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster

If you prefer realism to hype and rationality to bandwagons, this is the gamification book for you. As a work about gamification today, this book is excellent; as a work about gamification tomorrow, it's staggeringly excellent.”
Richard Bartle, Professor, University of Essex; Creator of MUD1, the first multiplayer online game; Author of Designing Virtual Worlds

Like gamification, this book is a fusion of human nature and good design. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics.”
Bing Gordon, Partner, Kleiner Perkins Caufield & Byers; former Chief Creative Officer, Electronic Arts

Every business executive, small business owner and public servant should read this book; the public and private benefits would be enormous. I’m not kidding. If you’re even half as blown away as I was by For the Win, it’ll be your best book purchase of the year. Applying game thinking’ to everyday life might just change well, everything. Read the book and you’ll see what I mean.”
Jessica Mulligan, Online game pioneer and co-founder, Themis Group

A wonderfully written, funny, and timely work. Should be required reading for anyone pursing a modern undertaking utilizing these concepts. As the concept of gamifying’ continues to grow, the importance of this text will continue to emerge.”
Professor Andrew Phelps, Director, School of Interactive Games & Media, Rochester Institute of Technology

For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe."
Kris Duggan, CEO, Badgeville