Guerrilla Marketing

Job Escape Plan: The Ten Battles You Must Fight to Start Your Own Business, and HOW TO WIN Them Decisively

By Jay Conrad Levinson; Andrew Neitlich
(Morgan James Publishing, Paperback, 9781614480143, 191pp.)

Publication Date: November 2011

List Price: $19.95*
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About the Author
Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United s Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies.

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