Supernatural Strategies for Making a Rock 'n' Roll Group
By Ian F. Svenonius
(Akashic Books, Paperback, 9781617751301, 200pp.)
Publication Date: January 2013
List Price: $14.95*
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"So much of the allure here is in watching Svenonius skirt absurdity. He's always seemed delighted by the fact that the profound and the preposterous can sound awfully alike, a realization that puts him in line with an avant-garde tradition that stretches back before rock 'n' roll crystallized this fact...Svenonius has the spirit of a long-gone punk past, but his book has more to tell us about rock's here-and-now than about its hereafter. Neither bourgeois nor prestigious, "Supernatural Strategies" may be the rare book by a rock musician to retain any power or threat."
--"Los Angeles Review of Books"
"Like its author, "Supernatural Strategies" is part tongue-in-cheek, part deadly serious -- a satire of rock's consumerist origins but also a thoughtful treatise on what it means to devote yourself to a collective...Drawing from the wisdom of rock'n'roll's most famous ghosts, Svenonius' advice ranges from hilarious to cryptic to surprisingly useful."
"Svenonius has walked the walk. . . Even today--as the frontman of Chain & The Gang and the host of the online talk show Soft Focus--he remains cool, cryptic, and impeccably dressed, a mod magician with a trick always lurking up his tailored sleeve."
--"The Onion AV Club"
"If 'write what you know' is one of authorship's prime dictates, then Ian F. Svenonius seems uniquely qualified...Svenonius' contrarian, anti-establishment rhetoric is his greatest gift..."Strategies" plays to these same strengths by allowing him to run roughshod riot over hallowed ground he's already trod--and sometimes paved--more than a few times."
--"Baltimore City Paper"
Ian F. Svenonius's experience as an iconic underground rock musician--playing in such highly influential and revolutionary outfits as The Make-Up and The Nation of Ulysses--gives him special insight on techniques for not only starting but also surviving a rock 'n' roll group. Therefore, he's written an instructional guide, which doubles as a warning device, a philosophical text, an exercise in terror, an aerobics manual, and a coloring book.
This volume features essays (and black-and-white illustrations) on everything the would-be star should know to get started, such as Sex, Drugs, Sound, Group Photo, The Van, and Manufacturing Nostalgia. "Supernatural Strategies" will serve as an indispensable guide for a new generation just aching to boogie.