Conscious Capitalism

Liberating the Heroic Spirit of Business

By John Mackey; Rajendra S. Sisodia
(Harvard Business School Press, Paperback, 9781625271754, 344pp.)

Publication Date: January 2014

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Description
As seen on Oprah's Super Soul Sunday
The bestselling book, now with a new preface by the authors
At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, "Conscious Capitalism" is for anyone hoping to build a more cooperative, humane, and positive future.
Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today's best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today's organizations are creating value for all stakeholders--including customers, employees, suppliers, investors, society, and the environment.
Read this book and you'll better understand how four specific tenets--"higher purpose," "stakeholder integration," "conscious leadership," and "conscious culture and management"--can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.



About the Author
John Mackey is an American businessman. He is the current co-CEO of Whole Foods Market, which he co-founded in 1980. Named the Ernst & Young Entrepreneur of the Year in 2003, Mackey is a strong supporter of free market economics. He is one of the most influential advocates in the movement for organic food.

Sisodia has taught management and marketing courses at Boston University and George Mason University, and is currently Trustee Professor of Marketing and the founder and Director of the Center for Marketing Technology at Bentley College in Waltham, Massachusetts.
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