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The Boomerang Principle

The Boomerang Principle Cover

The Boomerang Principle

Inspire Lifetime Loyalty from Your Employees

By Lee Caraher

Routledge, Hardcover, 9781629561684, 170pp.

Publication Date: April 3, 2017

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Description

It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, "job hopping" is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders can see them "return" in the form of customers, partners, clients, advocates, contractors, and even returning employees.
Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company.
The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.



About the Author
Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management: The Essential Guide to Making It Work at Work, was informed by her work helping organizations around the country create positive intergenerational workplaces. Lee is active in her community, and sits on the board of directors or trustees of KQED Public Media, San Francisco's Grace Cathedral, and Menlo College. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She lives on the San Francisco Peninsula with her husband, their sons, and Al, their blind cat.
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