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Unthinkable

Unthinkable Cover

Unthinkable

The Culture and Politics of Getting Innovation Wrong

By Tom Hopkins; Paul Dawson (Editor); Richard Poole (Foreword by)

Morgan James Publishing, Paperback, 9781630474836, 178pp.

Publication Date: August 4, 2015

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Description
Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.


About the Author
Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world s most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services."
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