Little Red Book of Selling
12.5 Principles of Sales Greatness: How to Make Sales Forever
By Jeffrey H. Gitomer
(Bard Productions, Hardcover, 9781885167606, 219pp.)
Publication Date: August 2004
List Price: $19.95*
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JEFFREY H. GITOMER is a leading authority on sales and customer service whose clients include IBM, AT&T, Coca-Cola, and Hilton Hotels, among others. He is also the author of the syndicated weekly newspaper column Sales Moves, and author of the bestselling book The Sales Bible, also available from Wiley.