Little Red Book of Selling

Little Red Book of Selling

12.5 Principles of Sales Greatness: How to Make Sales Forever

By Jeffrey H. Gitomer

Bard Productions, Hardcover, 9781885167606, 219pp.

Publication Date: August 2004

"The Little Red Book of Selling" is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

About the Author
NIKITA KOLOFF is a retired former World Heavyweight Champion wrestler and motivational speaker who delivers hundreds of professional addresses to companies and individuals annually.

JEFFREY H. GITOMER is a leading authority on sales and customer service whose clients include IBM, AT&T, Coca-Cola, and Hilton Hotels, among others. He is also the author of the syndicated weekly newspaper column Sales Moves, and author of the bestselling book The Sales Bible, also available from Wiley.