10 Steps to Innovation Heaven

How to Create Future Growth and Competitive Strength

By Howard Wright
(Marshall Cavendish Corporation, Hardcover, 9781905736058, 214pp.)

Publication Date: March 2007

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Innovation (that combination of invention and exploitation) has, for the past 10 years, been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project.
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