Brand America

Brand America

The Making, Unmaking and Remaking of the Greatest National Image of All Time

By Simon Anholt; Jeremy Hildreth

Marshall Cavendish Corporation, Paperback, 9781905736560, 198pp.

Publication Date: March 2010

About the Author
Simon Anholt is one of the world's leading specialists in creating brand strategies for countries and regions. He has advised the governments of the United Kingdom, Switzerland, Croatia, New Zealand, among others, as well as the Goethe Institute, World Bank, United Nations and many other organizations, on brand development and public diplomacy.