If It Weren't for the Customer, Selling Would Be Easy!

If It Weren't for the Customer, Selling Would Be Easy! Cover

If It Weren't for the Customer, Selling Would Be Easy!

Product Knowledge + People Knowledge = Sales Success

By Lewis E. Losoncy

DC Press, Paperback, 9781932021189, 176pp.

Publication Date: January 1, 2010

This is not your typical book on sales! No fluff.no nonsense. Here are 100 practical, easy-to-read and understandable tips that anyone looking to close a sale can put to immediate use. Product knowledge is always critical, but so is People knowledge. Without an understanding of how customers think, feel and respond, selling can be challenging and disappointing. In 1-minute sessions, readers can pick up solid ways to become an encouraging salesperson. There are no magical tricks to successful sales - but magic can happen when a product-wise/customer-wise salesperson puts these surefire tactics to work. Knowing why people resist and the 10 resistor styles will make any salesperson more confident. Learn the words that resistors use and how to overcome them. This nuts-and-bolts guide is one that any person eager to be the best will want in their toolbox. Carry it in the car. Review a few tips prior to any selling situation. Watch the sales close with ease. A must read!

About the Author
Known to his many followers as "The Doctor of Encouragement," Lew Losoncy is the resident psychologist for the L'Oreal corporation and the author of 17 books on motivation, teamwork, encouragement, and attitude. Seen on CNN and CBS This Morning, and read in The Wall Street Journal and Psychology Today, he offers wonderfully understandable and practical solutions to everyday problems.