Winning the Videogame Wars
Vertical, Hardcover, 9781934287224, 221pp.
Publication Date: April 27, 2010
How where you put your company is just as important as how you run it: being in Kyoto
From work force to policies, why Nintendo's "just enough" attitude succeeds
Why the ability to read a balance sheet is overrated
Respect seniority but approve huge R&D budgets for talented junior employees
Allowing maximum communication between disparate divisions (hardware and software)
Enlarging the pie: going after casual gamers (The art of mainstreaming)
How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.
"Nintendo Magic: Winning the Videogame Wars" should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win.