The Entrepreneur Equation

The Entrepreneur Equation

Evaluating the Realities, Risks, and Rewards of Having Your Own Business

By Carol Roth; Michael Port (Foreword by)

Benbella Books, Hardcover, 9781935618447, 299pp.

Publication Date: March 2011


There's never been a better time to start a businessor so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy.

The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?" By understanding
what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:

• Learn what it takes to be a successful entrepreneur in today's
competitive environment
• Save money, time and effort by avoiding business ownership when the
time isn't right for you
• Identify and evaluate the risks and rewards of a new business based
on your goals and circumstances
• Evaluate whether your dreams are best served by a hobby, job or
• Gain the tools that you need to maximize your business success

The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

About the Author
Carol Roth has always loved writing. Carol s many wonderful books include Five Little Ducklings Go to Bed, Where s My Mommy?, The Little School Bus, Who Will Tuck Me in Tonight?, and Ten Dirty Pigs/Ten Clean Pigs: An Upside- Down Turn-Around, Bath Time Counting Book. Her books have won a Children s Choice Book Award (2005), the Missouri Building Block Award for Best Picture Book (2003), and the Parent s Guide To Children s Media Award for Outstanding Achievement in Children s Books (1999). Carol lives in New Jersey (USA) with her husband, Mark

MICHAEL PORT is a New York Times best-selling author who has written six books, including the acclaimed Book Yourself Solid. He s one of the highest-rated keynote speakers working today and is the go-to coach for professional speakers and CEOs around the world. His companies offer workshops, private coaching, and online courses on marketing, messaging, and public speaking.

Praise For The Entrepreneur Equation

"One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it.

The author’s aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal 'Entrepreneur Equation.'

The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier."
Barry Silverstein, ForeWord Reviews

"Carol delivers the reality check that today's entrepreneur needs to succeed."
JJ Ramberg, Host of MSNBC’s "Your Business" and CEO of

"In a sea of feel-good 'yes-you-can' books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril."
Les McKeown, Author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success

"Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor."
Loral Langemeier, CEO/Founder of Live Out Loud, international speaker and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket

"The Entrepreneur Equation is a best friend’s advice, risk management handbook and an entrepreneurs’ pre-qualification checklist all rolled into one. It’s communicated in a heartfelt anecdotal style by someone who has been 'in the trenches' and who truly cares about the people who aspire to be entrepreneurs.
Paul Nizzere, Former CEO of Pelstar (sold to Newell Rubbermaid) and President of Windsor Park, LLC

I wish I’d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. If you’re thinking about starting a business, already running a business that is not profitable, or you haven’t been able to take your business to the next level, this book is for you.”
Gini Dietrich, Chief Executive Officer, Arment Dietrich, Inc. and author, Spin Sucks

"As an entrepreneur who’s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success.
Percy Newsum, President, Integrity Toys

"Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream."
Adam Kaplan, Chief Portfolio Officer, Banyan Mezzanine

Finally! Someone asks the million dollar questionand then answers it. It isn’t about CAN you be an entrepreneur? It is really aboutSHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book.”
Shama Kabani, Author of The Zen of Social Media Marketing and President of the Marketing Zen Group

"By reading The Entrepreneur Equation, you’ll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment."
Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics and Backyard Leisure

"The book perfectly mirrors [Roth's] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed."
Laura Provenzale, Head of Consumer Investment Banking Group, Raymond James

"In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses.
Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of

"Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today."
Liz Strauss, Business Strategist and online real-ebrity,” and

"In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees)."
Martin Chimes, Serial Entrepreneur, Former CEO of Corporate Express Australia and Chairman of Unistraw International LTD