The Hidden Agenda

The Hidden Agenda Cover

The Hidden Agenda

A Proven Way to Win Business and Create a Following

By Kevin Allen

Bibliomotion, Hardcover, 9781937134044, 222pp.

Publication Date: April 17, 2012

Each of us pitches ideas every day. Regardless of what idea we re selling or who we re selling it to it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.

About the Author
JEREMY ROENICK was born in Boston and raised in hockey rinks across the northeast. A high draft pick of the Chicago Blackhawks, Roenick was known for his combustible behaviour on and off the ice. He is now a judge on the number one CBC Television show Battle of the Blades and a popular hockey commentator and media personality. Follow him on Twitter @jeremy_roenick, /a> and become a fan on Facebook.