Trying to Be Cool
By Leo Braudy
(Asahina & Wallace, Paperback, 9781940412047, 272pp.)
Publication Date: October 1, 2013
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Robert Asahina has been editor in chief of Broadway Books (a Random House imprint), President and Publisher of the Adult Trade Group of Golden Books, Vice President of Simon & Schuster, Deputy Managing Editor of The New York Sun, and an editor at George, Harper's, The New York Times, GEO, and The Public Interest. He has also been a film critic for The New Leader and The American Spectator, a theater critic for The Hudson Review, a contributor to numerous periodicals, a consultant on enterprise data strategy and management at Freddie Mac, editor of the 4% Growth Project website, and the author of Just Americans, one of the Washington Post's best nonfiction books of 2006.
“A lovely and passionate evocation of a time and place and the evanescent self we all inhabit.” — T.C. Boyle
"Leo Braudy is not just trying to be cool, he actually is cool. Touching and hilarious." — Robert Ward
“Trying To Be Cool is a memoir with all the yearning and poignant ache of a 1950s rock song. The energy and elation of innocence and youth reverberate throughout this coming-of-age story, set against the backdrop of cold war Philadelphia. I especially loved Braudy’s treatment of the musical scene, the dance crazes, and movies that captured the wild exuberance of the times. What really makes this memoir such a cool book is the fearless honesty and the wide-ranging cultural intelligence running beneath every word.” — Judith Freeman
“I love this book. The irony of Trying To Be Cool is that the book is so damn cool. It’s Rock Around the Clock for smart people. Leo Braudy captures an American moment. This book distills and extrapolates at once. Braudy can play lead and rhythm at the same time.” — Percival Everett