The Inventor of the Modern Album Cover
Taschen, Hardcover, 9783836501927, 422pp.
Publication Date: September 2009
No. 101-1,600: Limited to 1,500 numbered copies, each signed by the artist. Also available in an Art Edition (No. 1-100), including a serigraph print.
""I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." Alex Steinweiss"
Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800%. His covers for Columbia "combining bold typography with modern, elegant illustrations" took the industry by storm and revolutionized the way records were sold.
Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known but included here are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes an essay by design historian Steven Heller; Steinweiss personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.
Kevin Reagan is a triple Grammy Award-winning art director, also honored by the AIGA, Print, and Communication Arts. As former art director of Geffen, MCA, and Maverick, he designed packages for Madonna, Beck, Sonic Youth and many others. He lives in Los Angeles.