Predictably Irrational

Predictably Irrational Cover

Predictably Irrational

The Hidden Forces That Shape Our Decisions

By Dan Ariely

Hayakawa Publishing/Tsai Fong Books, Paperback, 9784152091666, 440pp.

Publication Date: October 1, 2010

About the Author
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.