The Hidden Forces That Shape Our Decisions
Hayakawa Publishing/Tsai Fong Books, Paperback, 9784152091666, 440pp.
Publication Date: October 1, 2010
List Price: $62.40*
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About the Author
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.