How We Decide

By Jonah Lehrer
(Tian Xia Wen Hua, Paperback, 9789862165539, 304pp.)

Publication Date: May 2010

List Price: $33.60*
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About the Author
JONAH LEHRER is editor at large for Seed magazine and the author of Proust Was a Neuroscientist. A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for The New Yorker, the Washington Post, and the Boston Globe. He edits the "Mind Matters" blog for Scientific American, and writes his own highly regarded blog, "The Frontal Cortex."
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