Indies First is a year-round campaign in support of independent bookstores.

For the holiday 2014 season, bestselling author Neil Gaiman and musician-author Amanda Palmer called upon their fellow authors to get behind Indies First and volunteer at bookstores on Small Business Saturday (Nov. 29). And, Daniel Handler (aka Lemony Snicket) started Upstream, an indie bookstore-author partnership ​that connects authors with their local independent booksellers ​for signed stock.

Independent Bookstores: add your activity to the map here.
Authors & illustrators: get involved here.

Follow along as Small Business Saturday store activities and Upstream partnerships throughout the country are added to the map below. Look for an activity or an author at an indie bookstore in your neck of the woods.

(Small Business Saturday details are sorted by store or state, and Upstream partnerships only are sorted by author.)
Nov. 29 activities by state •Nov. 29 activities by store  •View index of Upstream authors and stores



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