After going to several bike stores in my area and traveling to Ventura for a weekend, I dropped into Matt's Cycling and was treated like a good friend instead of an annoyance, which was a nice change. After helping me so courteously, the very knowledgable people continued to chat with me and were actually interested in me as a person. I purchased a very nice quality bike that fit me perfect and I love it. Then I discovered a bonus- the owner writes fiction novels and showed me three of his last books after I saw them displayed and asked about them. I bought Shreds of Humanity and after reading it, I am now a big fan. Talk about a double win! What a nice place to visit!