Friction: Passion Brands in the Age of Disruption
Jeff Rosenblum
(Author)
Jordan Berg
(Author)
Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth. The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Product Details
Price
$27.50
$25.58
Publisher
powerHouse Books
Publish Date
May 23, 2017
Pages
240
Dimensions
7.6 X 9.7 X 1.2 inches | 2.2 pounds
Language
English
Type
Hardcover
EAN/UPC
9781576878361
BISAC Categories:
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Become an affiliateAbout the Author
Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors. As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world's most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll's, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon. They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry's most prestigious awards.