Crossing the Chasm (Paperback)

By Geoffrey A. Moore

HarperBusiness, 9780060517120, 256pp.

Publication Date: July 25, 2006

Other Editions of This Title:
Paperback (7/1/1999)
Paperback (1/1/1995)

List Price: 17.99*
* Individual store prices may vary.

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.