The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now (Hardcover)
The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
HarperBusiness, 9780060852078, 304pp.
Publication Date: January 1, 2007
In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that
some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.
Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
Praise For The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now…
“A well-written and engaging book. . . . Arena clearly presents her points and methodology.”
-—Liz Maw, Executive Director, Net Impact
“Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions.”
-—Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company
“Arena cuts through the hype. …This book is a must read for CEOs and future leaders.”
-—Linda Dunkel, President & CEO, Interaction Associates
“Arena strikes a healthy balance by looking at what’s right and wrong with the CSR movement.”
-—Mats Lederhausen, managing director, McDonald's Ventures
“An important and much-needed book.”
-—Gil Friend, CEO, Natural Logic
“The well-presented evidence buttresses a forceful argument that companies that care about more than making money can still succeed.”