The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now (Hardcover)

The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now

By Christine Arena

HarperBusiness, 9780060852078, 304pp.

Publication Date: January 1, 2007

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Description

In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that

some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward.

Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.

Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.



Praise For The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now

“A well-written and engaging book. . . . Arena clearly presents her points and methodology.”
-—Liz Maw, Executive Director, Net Impact

“Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions.”
-—Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company

“Arena cuts through the hype. …This book is a must read for CEOs and future leaders.”
-—Linda Dunkel, President & CEO, Interaction Associates

“Arena strikes a healthy balance by looking at what’s right and wrong with the CSR movement.”
-—Mats Lederhausen, managing director, McDonald's Ventures

“An important and much-needed book.”
-—Gil Friend, CEO, Natural Logic

“The well-presented evidence buttresses a forceful argument that companies that care about more than making money can still succeed.”
-—Publishers Weekly

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