Your New Prime (Hardcover)

30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

By Craig Cooper

Harper Wave, 9780062353245, 304pp.

Publication Date: September 15, 2015

List Price: 27.99*
* Individual store prices may vary.

Description

Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide: Your New Prime debunks current thinking about men’s health and shows how every man can continue to operate at his peak at any age.

Getting older may be inevitable, but in Your New Prime, serial entrepreneur and men’s health expert Craig Cooper shows men that they don’t have to accept the “natural” aging process. 

Based on the latest scientific research and Cooper’s personal experience warding off diabetes, preventing cancer, and naturally increasing his own testosterone, Your New Prime is a comprehensive guide to the questions every man has as he ages. Tailored specifically for the “New Primers,” men forty years old and up, the book covers a wide range of vital topics—from improving sexual health and the impact of decreasing testosterone to proper nutrition, preventing memory loss, surviving the “mid-life crisis,” and achieving peak physical fitness.

Your New Prime provides an indispensable 30-day program designed to help you lose weight, boost energy, and transform eating habits. Divided into easy-to-navigate sections, the book also contains essential information about how to influence “epigenetic” traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs.

Practical, honest, and vitally informative, Your New Prime details a lifelong strategy for maximum health—and will help any man perform his best, no matter what his age.



Praise For Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

“If you want to live life of passion and excellence as you age, this is your blueprint.”

“Easy to follow and highly informative. Your New Prime is a groundbreaking program for better health for all men as they age.”

“Craig Cooper offers up great information to men who are looking to maximize their potential at any age. He has a passion for helping men be their best in all facets of life.”

“The challenges for men that Cooper addresses are real—and his solutions are too. In Your New Prime, he’s not just re-labeling an experience, but offering a new vision of health, and powerful ways to follow it.”

“Cooper has done a spectacular job putting together concise and easy-to-incorporate information to be your very best at any age. So whether you are figuring out how to get started or continue to get the most out of each year, this is an essential men’s health manual.”

“Finally, someone speaking the truth about men’s health. A practical, straightforward guide to what works and what doesn’t. Craig reduces the facts and studies into easy to follow, every day tools, so you can kick ass and have the best life ever—regardless of age. Every man should read this!”

“A practical guide to peak performance as you age. Buy this book and get ready to live again!”

“Craig Cooper is a remarkable athlete and businessman who has a down-to-earth message for middle-aged men: Don’t succumb to a sedentary existence.”

“Cooper brings his expertise to this how-to book on men’s health after 40…Gathering from personal and professional experience, he says it’s not about getting ripped abs, it’s about becoming healthy; it’s also recognizing that not all men are the same…Honest, balanced, rewarding…Recommended to men interested in healthy aging”


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