Rare Breed (Hardcover)

A Guide to Success for the Defiant, Dangerous, and Different

By Sunny Bonnell, Ashleigh Hansberger

HarperOne, 9780062856937, 320pp.

Publication Date: September 3, 2019

Other Editions of This Title:
Compact Disc (9/3/2019)
Compact Disc (9/3/2019)
MP3 CD (9/3/2019)

List Price: 25.99*
* Individual store prices may vary.


An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.

There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? 

— Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional —

These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed—those standout leaders and achievers—in any career.

Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward. 

About the Author

SUNNY BONNELL and ASHLEIGH HANSBERGER are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere. Between the two of them, they are members of the Young Entrepreneur Council, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30, America’s Coolest Young Entrepreneurs. Visit them at ThisIsRareBreed.com.

Praise For Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

“There’s a choice—become a rare breed, someone who cares enough to contribute, to speak up and to challenge convention. Not to hustle, which is selfish, but to make a ruckus and to make things better. Take what you need from this brazen rant and go!”
Seth Godin, New York Times bestselling author of This is Marketing and What To Do When It’s Your Turn

Rare Breed is a guide for strategic rebellion. If you’re looking to make a difference in your business or in the world at large, wow, have you ever found the right book. Reading it will inspire you into taking big, immediate, spirited action.”
Mark Levy, Founder of Levy Innovation and creator of Your Big Sexy Idea®

“In a business world that’s a vast sea of sameness, you’ve got to be different — really different — to stand out and get noticed. Read this book, and you too will learn the secrets of rare breed leaders who do things differently and make a difference in the world.”
Peter Economy, Wall Street Journal bestselling author and The Leadership Guy at Inc.com

“Entrepreneurs need to know how to really cut through the noise these days in order to grow their business. Sunny and Ashleigh’s book can help by showing them how so-called vices are actually positive building blocks towards success.”
Michael A. Smith, Producer, Bloomberg

“A good dish doesn’t always start with a recipe, but with excellent ingredients, vision and confidence. In this book, through the passionate and talented writers Sunny Bonnell and Ashleigh Hansberger, you will find all the ingredients that shape the path of many successful individuals in their craft.”
Daniel Boulud, renowned French chef, James Beard Awardee and restauranteur

“To all my Rare Breeds reading this: understand this book isn’t a blueprint to success, as we all have to walk our own paths. But it will give you the strength to keep pushing because it’s a beautiful reminder that you are not alone.”
Charlamagne tha God, New York Times bestselling author of Black Privilege

“[A] brash and determined ode to the nonconforming entrepreneur.”

Publishers Weekly

“Readers will feel that Bonnell and Hansberger are coaching them personally to redefine their limits, skillsets, talents, and comfort zones in the workplace, and to help them dismantle status-quo practices…this work [is] motivating and helpful in overcoming internal and external barriers to career success.”