First Comes Like
March 2021 Indie Next List
— Stephanie Otani-Sunamoto, The Novel Neighbor, Webster Groves, MO
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The author of The Right Swipe and Girl Gone Viral returns with a story about finding love in all the wrong inboxes...
Beauty expert and influencer Jia Ahmed has her eye on the prize: conquering the internet today, the entire makeup industry tomorrow, and finally, finally proving herself to her big opinionated family. She has little time for love, and even less time for the men in her private messages—until the day a certain international superstar slides into her DMs, and she falls hard and fast.
There’s just one wrinkle: he has no idea who she is.
The son of a powerful Bollywood family, soap opera star Dev Dixit is used to drama, but a strange woman who accuses him of wooing her online, well, that’s a new one. As much as he’d like to focus on his Hollywood fresh start, he can’t get Jia out of his head. Especially once he starts to suspect who might have used his famous name to catfish her…
When paparazzi blast their private business into the public eye, Dev is happy to engage in some friendly fake dating to calm the gossips and to dazzle her family. But as the whole world swoons over their relationship, Jia can’t help but wonder: Can an online romance-turned-offline-fauxmance ever become love in real life?
Praise For First Comes Like: A Novel…
"The second book in Rai’s Modern Love series, this is a romance novel you need in your life… The true takeaway from this novel is Rai's artful depiction of how, with the right communication and care, two people can work through mental health issues to find meaningful love.”
— Shondaland.com (Five Books to Read in April)
"Girl Gone Viral is a fun, sexy rom com that's impossible to resist.”
— PopSugar (25 of the Best New Books to Add to Your Reading List This Spring)
"gorgeous romance... Rae handles her characters’ mental health issues with incredible care while not shying away from depicting the effects such issues would have on a relationship. Katrina and Jas’s loving, mutual support of one another is truly touching. This sensitive and sexy contemporary is sure to be a hit."
— Publishers Weekly (starred review)
"The Right Swipe is a fun, hilarious and touching modern romance... Anyone who has been in the dating world in the past 10 years will find something to relate to in this book, and will also fall hard for this love story."
— Jasmine Guillory, New York Times bestselling author of Royal Holiday
“I absolutely loved it… volcano-hot sex and cackle-worthy dialogue…I highly recommend this!”
— Sally Thorne, USA Today bestselling author of The Hating Game and 99 Percent Mine
"Girl Gone Viral is a fun, addictive romance and when the layers kick in, it's a page-turner you won't put down."
“An ideal gift for the reader who loves comedy and emotional complexity, and who knows all too well the unique challenges of dating in the modern era.”
— Washington Post (Best Romances of 2019)
“Rai turns up the heat and finds the funny in modern dating, from almost-dick pics to glitter grams and ghosting. But it’s not all steamy, as the characters have issues with trust and love, making them vulnerable both to each other and the public. Taking the dating app business to another level, with a dose of girl power, sexual politics, and one eccentric red-headed aunt, Rai scores a touchdown.”
“One of the very brightest romance writers working right now develops sizzling romantic tension...”
— Entertainment Weekly
"This hilarious, heartfelt new novel from Alisha Rai is the perfect way to add a little warmth to a chilly fall evening."
“Rai’s GIRL GONE VIRAL sizzles with heart and family. Jas and Kat's fiery chemistry is irresistible, fulfilling every bodyguard fantasy. This book satisfies as much as Kat’s sourdough waffles.”
— Roselle Lim, author of Natalie Tan’s Book of Luck and Fortune
“Alisha Rai — hands down, one of our favorite authors in the genre — manages to do something fresh every time she lowers her hands to a keyboard, and The Right Swipe is our favorite yet. It’s smart, empowering, juicy, and exploding with voice. We love getting lost in her books and this one is the perfect pick for these warm and indulgent days of summer! We absolutely adored this book!”
— Christina Lauren, New York Times bestselling author of The Unhoneymooners
“Alisha Rai delivers compelling emotion, fascinating characters and edgy romance in a razor-sharp, thoroughly modern voice that readers will adore. I sure did!”
— Jayne Ann Krentz
"Rai follows up The Right Swipe with a sweet and spicy romance that delves into some deep issues of mental health for both main characters (severe anxiety and PTSD), as well as the effects of social media on people’s lives. Essential for public libraries."
— Library Journal (starred review)
"Rai's lovely, slow-building romance between the very appealing Katrina and Jasvinder will delight readers."
Avon, 9780062878151, 432pp.
Publication Date: February 16, 2021
About the Author
Alisha Rai pens award-winning contemporary romances and her novels have been named Best Books of the Year by Washington Post, NPR, Amazon, Entertainment Weekly, Kirkus, and Cosmopolitan Magazine. When she’s not writing, Alisha is traveling or tweeting. To find out more about her books or to sign up for her newsletter, visit www.alisharai.com.