Marketing Warfare (Paperback)
McGraw-Hill Education, 9780070527263, 224pp.
Publication Date: November 22, 1997
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek
"Revolutionary Surprising "--Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today