Marketing Warfare (Paperback)

By Al Ries, Jack Trout

McGraw-Hill Education, 9780070527263, 224pp.

Publication Date: November 22, 1997

List Price: 18.00*
* Individual store prices may vary.

Description

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today



About the Author

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.