Hip Hop America (Paperback)
Penguin Books, 9780140280227, 240pp.
Publication Date: September 1, 1999
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Called "the most insightful hip hop writer on the planet" by Rolling Stone, Nelson George offers an insider's tour through a multimedia phenomenon of which rap music is only the audible manifestation, and also includes drugs, fashion, incarceration, basketball, entrepreneurship, technology, and language. Examining hip hop as music, a style, a business, a myth, and a moral code, he turns hip hop over to look at the ways it has been treated by Hollywood, Madison Avenue, and Wall Street to reach not just young black consumers but all young people. Hip Hop America shows us why against all odds, hip hop has held a steady grip on American popular culture for over twenty years.