Gut Feelings (Paperback)

The Intelligence of the Unconscious

By Gerd Gigerenzer

Penguin Books, 9780143113768, 288pp.

Publication Date: June 24, 2008

Other Editions of This Title:
Digital Audiobook (9/9/2007)
Hardcover (7/5/2007)
MP3 CD (9/10/2007)
Paperback (8/1/2008)
Compact Disc (9/10/2007)
Compact Disc (9/10/2007)
Pre-Recorded Audio Player (12/1/2008)

List Price: 17.00*
* Individual store prices may vary.


Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

About the Author

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.