Ambitious Brew (Paperback)
The Story of American Beer
Mariner Books, 9780156033596, 432pp.
Publication Date: October 8, 2007
Other Editions of This Title:
Just fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink.
Grab a glass and settle in for the surprising story behind your favorite pint.
About the Author
Praise For Ambitious Brew: The Story of American Beer…
"A fascinating and well-documented social history that sheds fresh light on the bubbly sociable beverage."--Chicago Tribune
"From lager-making German immigrants to today's microbrew-meisters, a sudsy, briskly told survey of American beer. B+."--Entertainment Weekly