Signs in Society (Advances in Semiotics) (Hardcover)
Indiana University Press, 9780253327574, 319pp.
Publication Date: June 22, 1994
Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.