Internet Marketing (Paperback)

Strategy, Implementation and Practice

By Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer

Prentice Hall, 9780273717409, 702pp.

Publication Date: May 1, 2009

List Price: 130.20*
* Individual store prices may vary.


About the Author

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in "Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, "and" Journal of Retailing and Consumer Services. "Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications. Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK's first e-commerce degree programmes.