Charm Offensive: How China's Soft Power Is Transforming the World (Paperback)
How China's Soft Power Is Transforming the World
Yale University Press, 9780300131543, 413pp.
Publication Date: April 1, 2007
Though much has been written of China's imminent rise, a crucial aspect of this transformation has gone largely unnoticed: how China uses soft power--diplomacy, trade, cultural and educational exchange opportunities, and other techniques--to project a benign national image.