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Cover for The Great British Reboot

The Great British Reboot

How the UK Can Thrive in a Turbulent World

Alex Brummer

Hardcover

List Price: 35.00*
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Description

An optimistic exploration of how, through radical economic reform, the United Kingdom can prosper and flourish in the new global economy

Taking a refreshingly realistic approach, Alex Brummer outlines how our current moment can be reshaped into an unprecedented opportunity for economic prosperity. With a new long-term approach, Britain can capitalize on the ever-changing global market, its brilliant research universities, and new technological developments. Drawing on firsthand interviews with the leading minds in business and his own expertise as a seasoned economic journalist, Brummer creates an inspiring investigation into how careful planning and innovative reform can lead to a flourishing economy after Brexit.


Praise For The Great British Reboot: How the UK Can Thrive in a Turbulent World

"Brummer provides an inspiring list of reasons to be optimistic about British business."—John Kay, co-author of Radical Uncertainty

"Thank goodness for Alex Brummer, someone who closely follows what is happening in the bowels of British business and brings back a mainly uplifting account of the dynamic and innovative core that will see the country prospering in the post-Brexit era."—David Goodhart, author of Head, Hand, Heart

"Alex Brummer’s powerful vision of a positive post-Brexit UK future is heartening – but as he himself acknowledges, it depends on singlemindedly protecting, building on and enhancing current strengths. I hope for all our sakes that this can indeed be done."—Vicky Pryce, former Joint Head, UK Government Economic Service

Yale University Press, 9780300243499, 336pp.

Publication Date: January 12, 2021



About the Author

Formerly Financial Editor at The Guardian, Alex Brummer is now City Editor at the Daily Mail. He is a multi-award-winning journalist for international, economic, and financial reporting and the author of seven books, including The Crunch and Bad Banks.