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Cover for Designing Type

Designing Type

Karen Cheng

Paperback

List Price: 35.00*
* Individual store prices may vary.

Description

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age

In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. 
 
Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.


Praise For Designing Type

“For a practical approach to designing letters today, Designing Type may be the most useful single tool available.” —John D. Berry, Arcade Magazine
— John D. Berry

Yale University Press, 9780300249927, 248pp.

Publication Date: October 20, 2020



About the Author

Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle.