Starbucks (Corporations That Changed the World) (Hardcover)

By Marie a. Bussing

Greenwood, 9780313364587, 154pp.

Publication Date: October 1, 2009

List Price: 50.00*
* Individual store prices may vary.

Description

Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.

Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.



About the Author

Marie Bussing-Burks is a lecturer in economics in the College of Business at the University of Southern Indiana, Evansville, IN.