Advertising and Integrated Brand Promotion
List Price: 240.95*
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
South Western Educational Publishing, 9780324568622, 726pp.
Publication Date: February 1, 2008
Not Currently Available for Direct Purchase