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Cover for Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

Thomas O'Guinn, Chris Allen, Richard J. Semenik

Hardcover

List Price: 240.95*
* Individual store prices may vary.

Description

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

South Western Educational Publishing, 9780324568622, 726pp.

Publication Date: February 1, 2008