Media Virus! (Paperback)
Ballantine Books, 9780345397744, 368pp.
Publication Date: February 6, 1996
The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.