A Consumers' Republic
The Politics of Mass Consumption in Postwar America
Other Editions of This Title:
Digital Audiobook (6/4/2018)
Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Praise For A Consumers' Republic: The Politics of Mass Consumption in Postwar America…
“Substantial, illuminating, and sophisticated. . . . A creative, provocative and often compelling account. . . . Sweeping and fascinating. . . . A genuine contribution to postwar American history.” —Chicago Tribune
“Ingenious. . . . Exceptional. . . . Cohen thinks big. . . . Her history is impeccable; her almost superhuman investigations into obscure sources and archives bring many rewards.” —The New Republic
“A sobering book—and an essential one. . . . Broadly ambitious. . . . The first historical account to examine closely the social world of postwar consumerism and the politics that were so tightly enmeshed with it.” —The American Prospect
Vintage, 9780375707377, 576pp.
Publication Date: December 30, 2003