How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
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An apt sequel to Benjamin R. Barber's best-selling "Jihad vs. McWorld, Consumed" offers a wrenching portrait of how adult consumers are infantilized in a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers. Driven by a frantic imperative to sell, consumer capitalism specializes today in the manufacture not of goods but of needs.
This provocative culmination of Barber's lifelong study of democracy and capitalism shows how the infantilist ethos deprives society of responsible citizens and displaces public goods with private commodities. Traditional liberal democratic society is colonized by an all-pervasive market imperative. Public space is privatized. Identity is branded. Our world, homogenized. With brilliance and depth, Barber confronts the likely consequences for our children, our liberty, and our citizenship, and shows finally how citizens can resist and transcend the civic schizophrenia with which consumerism has infected them.
W. W. Norton & Company, 9780393049619, 406pp.
Publication Date: March 1, 2007