Superconnect: Harnessing the Power of Networks and the Strength of Weak Links (Hardcover)

Harnessing the Power of Networks and the Strength of Weak Links

By Richard Koch, Greg Lockwood

W. W. Norton & Company, 9780393071603, 286pp.

Publication Date: August 23, 2010

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Description

Personal and professional networks shape everything we do, but simply knowing that they exist won't help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components--strong relationships, weak relationships, and hubs--that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today's hyper-connected world.
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